Poundland shoppers obsessed with 1 pressed powder dupe of 40 Laura Mercier that is too good t

May 2024 · 2 minute read

Poundland shoppers have been raving about the budget shop's £1 powder but some long time users are upset the secret's out. The Smoothly Does It pressed powder has become so popular shoppers are facing empty shelves when they reach their nearest stores.

Various TikTok videos have called the product the "BEST powder on the market" and claimed it gives you a "smooth flawless under eye." One user even claims it "gives you a real life filter."

Beauty blogger Alicia Land went as far as calling the £1 icon a dupe of the £39 Laura Mercier Ultra Blur powder. "I genuinely feel like they're quite similar," she said in a TikTok review comparing the budget item to the designer version.

READ MORE: Aldi shoppers ‘amazed’ by new Christmas bath and body works £1.99 dupes that smell 'like heaven’

Alicia could not believe the results when she applied the product: "Wow just look at that it is absolutely insane. I'm absolutely amazed. I just can't get into my head that this is £1.

"I just can't get over it I don't know what they've done with this powder but it's absolutely phenomenal." The makeup lover added: "the Poundland side is definitely a lot brighter, gives a lot more coverage (...) so personally I prefer this one."

Viewers agreed the "Poundland one looks so much better" and admitted it "looks loads better" than the £39 Laura Mercier powder. Similar sentiments were shared underneath another review video by Klaudia Silakowska.

"I try my best to gatekeep this because it's so good," wrote one fan, to which Klaudia responded: "oopsie." Another commenter added: "No wonder it's sold out everywhere." Meanwhile, another viewer in disbelief at the product results said it "can't be true."

READ NEXT

ncG1vNJzZmivp6x7rsXLqKWdp55ju6bD0miuoZmkqHqwuo6sn6iooJ67qHvPq6CmmaKgerG%2BxKyqnpxdpby4sMSrZJuZopyuqrqMrJ%2BoqKCeu6h5kW5scmhgaIE%3D