The Truth About Why Anna Wintour Always Wears Sunglasses

May 2024 · 2 minute read

While some people prefer a lean and mean poker face, Anna Wintour would rather grab her shades to hide her true feelings about everyone in the room. Wintour said that one of the reasons why she's rarely seen without her oversized glasses at runway shows is because she doesn't want to give anyone the wrong impression with her facial expressions. In other words, she wants to keep her feelings about runway shows to herself or at least until she's ready to pick and choose the right style for the cover of Vogue. She told CBS News in 2009, "Well, they're seriously useful. I mean, I can sit in a show, and if I'm bored out of my mind, nobody will notice. And if I'm enjoying it, nobody will notice. So, I think at this point they've become, you know, really armor."

As she summarized to CNN's Christiane Amanpour in 2019, her dark sunglasses are "incredibly useful because you avoid people knowing what you're thinking about."

And while it might appear like Wintour is sitting in darkness at front row Louis Vuitton and Chanel shows, she's not someone who prefers the color black, even though that's her favorite color for her shades. In fact, there's a good chance that you might be breaking the No. 1 rule in her fashion book by wearing her least favorite color — and for this reason, too.

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